About the Founder — 15 Years of Surgical Growth
The founder of Vela & Vine brings 15+ years of experience at the intersection of Operational Architecture and Organizational Psychology. She has spent her career helping businesses bridge the gap between their technical aspirations and their human reality — building the infrastructure that allows growth to be sustainable, not just spectacular.
Philosophy
Most business problems look like strategy problems or technology problems. On closer inspection, they are almost always people and process problems with a technology surface. Vela & Vine was built on that insight — and on the conviction that the most powerful interventions happen where organizational design, operational rigor, and human behavior intersect.
AI and automation are powerful levers, but only when they are embedded in well-designed processes and wielded by well-aligned teams. The founder's approach is to treat AI as a force multiplier for human capability — not a replacement for the organizational work that makes scale possible.
Experience & Track Record
- 15+ years of strategy and operations leadership across SaaS, logistics, and e-commerce
- 22% average margin recovery across client engagements
- 60+ technology integrations designed and delivered
- Worked with companies from early-stage startups to 500-person enterprises
- Deep expertise in change management, organizational design, and AI systems integration
Specializations
- Data-informed organizational design and team structure redesign
- AI as a force multiplier — identifying and implementing high-leverage AI integrations
- Maximum capacity architecture — restructuring teams to do more with less
- Change leadership — making change inevitable rather than resisted
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